Understanding PPC and SEO for Remodelers
An effective digital marketing strategy for remodelers should include both PPC (pay-per-click) advertising and SEO (search engine optimization).
PPC is a paid form of digital marketing that involves getting your advertisements to appear at the top of the sponsored section of the search engines. So, for instance, if you provide kitchen remodeling services, you may pay to have your ads appear first when someone types in, “kitchen remodel,” or “kitchen remodeling company near me.”
Whereas, SEO is a form of organic marketing that focuses on improving your website’s search rankings while building long-term credibility.
Why PPC and SEO are Important for Remodeling Companies that are Looking to Grow their Businesses Online
The Internet is the fastest way to connect with potential clients. Every day, millions of people are online searching for products and services. The remodeling industry is no different. Companies that want to boost sales and create brand name recognition have an opportunity to do so with digital marketing. PPC and SEO are both effective digital marketing tools, providing companies with different benefits.
Here’s why PPC and SEO are important for remodeling companies that are looking to grow their businesses online:
Key Market Insights:
Increased Visibility: PPC and SEO are tools that will get your site seen by people who are searching for your exact remodeling services. PPC provides instant exposure while SEO takes to build.
Targeted Traffic: PPC and SEO are both designed to target your specific audience in your service area. Our team uses the most advanced keyword research tools to identify what terms your market is searching so your site is seen by people who are more likely to convert into actual clients.
Sustained Growth: SEO positions your site as an authority in your industry and sets you up for long term exposure and growth.
Higher Conversion Rates: Companies using both PPC and SEO experience higher conversions from the internet. This is because we tailor your ads and your rankings to match what your market is searching for, putting you in front of consumers who are looking for the exact services you provide.
Brand Recognition: SEO and PPC are effective ways to build your brand and tell your story. At Rank Harvest, we use consistent messaging so your brand is easily recognized and trusted.
Key Components of SEO for Remodeling Professionals
A quality SEO strategy should include certain components that involve both on-page SEO and off-page-SEO. It is important to note that you cannot have a successful SEO campaign without focusing on every component. For insurance, it won’t do your company any good if someone finds your site, but can’t figure out how to navigate it. At Rank Harvest, we have experts that focus on each component of SEO to ensure you get the best in all areas. These components include:
Keyword Analysis
Keyword research is one of the most important concepts of SEO. We use leading-edge keyword research tools to identify what terms your market is searching for when they are looking for remodeling services. Once we identify what these keywords are, we tailor your strategy to get your site to rank for these terms.
Website Enhancement
Another critical component of SEO is website enhancement. What we mean here, is that we make sure your site is working efficiently. Ways we enhance your website is improving the time it takes for your site to load, the way your site appears on mobile devices, and the way the content is laid out on your pages. We make your site user-friendly so visitors are more likely to engage and fill out a contact form.
Website enhancement also involves on-page SEO which is the process of optimizing on-page elements like meta tags, headers, and images.
Content Development
One of the most important parts of SEO is content creation. Creating content that adds value positions your remodeling company as a resource and key industry leader. At Rank Harvest, we create well thought out content strategies that include informative blog posts, shareable guest blog posts, interesting web content, and more. We take the time to learn your brand and write content that uses your voice and tells your unique story.
Local SEO
Local SEO is super important for remodeling companies who work in a specific area. For instance, if you provide remodeling services for people in the San Diego area, we would have your site rank for terms like, “remodeling services in San Diego,” and “Best remodeling company in San Diego.”
Link Building
Link building is another important component of SEO. Acquiring high-quality backlinks from reputable websites is one of the strongest ways to build authority and get your site noticed by search engines. We use effective link building strategies that include developing content that other companies want to share, guest blogging, and forming relationships with other industry leaders.
PPC Strategies Tailored to the Remodeling Industry
Every industry is unique and each market has different needs and interests. At Rank Harvest, we know how to identify the needs and interests of your target audience so you can meet those needs and generate quality leads. We use a tailored approach so that your site and ads reach people who are actively seeking the services you provide.
Targeted Ad Campaigns: Our team is experienced in creating PPC ads that directly speak to your audience. We know how to create compelling ad copy and engaging images to capture the attention of your ads and get people to contact you.
Geotargeting: We create ads that target your audience’s geographic location. This ensures anyone who clicks on your ad is an actual lead.
Custom Ad Copy: Our team of PPC experts knows how to create compelling ad copy to attract your audience and encourage them to click to learn more.
Performance Tracking: At Rank Harvest, we focus on results. We track the status of our campaigns to make sure they are performing at their best. We provide you with regular resorts so you can see first-hand how they are performing.
Budget Management: Staying within your budget is a priority for us. No matter how big or how small your ad budget is, we will maximize it so you achieve the highest return.
Remarketing Campaigns: Remarketing involves being visible to consumers who have clicked on your ads in the past but never converted. This strategy helps to keep you top of mind when it comes to remodeling services.
Rank Harvest: The Number One SEO Agency for Remodelers
Rank Harvest is the number one choice for digital marketing services. We create compelling PPC campaigns and effective SEO strategies for companies in the remodeling industry and are here to help you! We are passionate about the work we do and the businesses we serve.
What Sets Us Apart:
Analytics: At Rank Harvest, we believe in being overly communicative with our clients. We use analytics to understand how a website is performing and we share the results in easy-to-understand reports so our clients can see how their campaigns are tracking.
Comprehensive Approach: Our team takes a comprehensive approach to digital marketing. We use strategies that combine PPC and SEO for maximum site exposure.
Proven Success: We have a proven record of success. Check out our client reviews to see what other companies think about our services.
Client-Centric Focus: At Rank Harvest, our clients are our priority. We provide exceptional customer service and make time to address all our client’s concerns.
Traffic Analysis: We use advanced tools to analyze who is visiting your site, how they got there, and how long they stay on your site. This information helps us better understand your market and what they want.
Conversion Tracking: We use conversion tracking to see how many of your visitors convert to qualified leads. This helps us identify what is working and what needs improvement.
Local SEO: Our focus on local SEO helps you become top of mind for remodeling services in your community.
Regular Reporting: We provide reports so you can see the progress of your SEO.
Conclusion
The remodeling industry is super competitive. Building your brand online will help you get your name out there and gain a competitive edge over other companies offering similar services. At Rank Harvest, we use PPC and SEO marketing to help professionals in the remodeling industry gain visibility among their target audience. If you are a remodeling company, ready to grow your business online, schedule an appointment with us. We would be happy to evaluate your site and let you know how we can help!
