Getting traffic from Google My Business profiles and Google Maps is different from driving traffic directly to a website. It is not complicated once you understand a few key points.
We don’t know. What we do know is ChatGPT seems to have caught Google a bit off guard. Google certainly knew about ChatGPT before its recent mass adoption, but I think it’s how quickly that mass adoption was reached that came as a surprise.
Part of being in the SEO business is answering people’s questions, even when they are not a customer. We’ve been getting the same question from large ecommerce sites starting mostly in the second half of 2022; their traffic has dropped and they don’t know why.