Local SEO Vs National SEO: Which Strategy is Best?

In the competitive digital marketing landscape, choosing between local and national SEO strategies can significantly impact your visibility and success. Understanding the nuances and benefits of each approach is crucial for businesses aiming to optimize their online presence. Let’s delve into the differences between local and national SEO and determine which strategy might be right for you.

What Is Local SEO?

What is local seo

Local SEO is a digital marketing strategy that aims to increase a business’s visibility in local search results on search engines like Google. It involves optimizing various aspects of a website and online presence to attract more business from relevant local searches. Local SEO service is essential for businesses with physical locations or those serving specific geographic areas.

What Is National SEO?

what is national seo

National SEO is a digital marketing strategy that focuses on optimizing a website to rank in search engine results for broader, national-level keywords and queries. Unlike local SEO, which targets specific geographic areas, national SEO aims to reach a wider audience across a country or even globally.

National SEO vs Local SEO – The Main Difference

National SEO and local SEO are two distinct digital marketing strategies that businesses can use to improve their visibility in search engine results. Here’s a comparison of the two:

1. Scope and Target Audience:

Local SEO: Targets a specific geographic area, such as a city or region. It is ideal for businesses with physical locations or those that offer services to a local audience. The target audience is people searching for products or services within that specific area.

National SEO: Targets a broader audience, often on a country-wide or global scale. It is suitable for businesses that operate online or have a wide reach. The target audience is people searching for products or services across a larger geographic area.

2. Keyword Focus:

Local SEO: Focuses on local keywords that include the name of the city, region, or neighborhood. For example, “coffee shop in San Diego.

National SEO: Focuses on broader keywords that are not location-specific. For example, the best coffee brands

3. GMB Optimization:

Local SEO: Requires optimizing a Google My Business listing with accurate business information, such as name, address, phone number, and business hours. GMB optimization is crucial for appearing in local map packs and local search results.

National SEO: While having a GMB listing is still beneficial for businesses with physical locations, national SEO focuses more on optimizing the website and content to rank for national-level keywords.

4. Competition:

Local SEO: Often faces less competition compared to national SEO, especially for niche businesses targeting specific local markets.

National SEO: This can be highly competitive, as businesses are competing for visibility on a larger scale. It requires a more comprehensive SEO strategy and ongoing effort to rank well for competitive keywords.

5. Content Strategy:

Local SEO: Involves creating localized content that is relevant to the target audience in a specific geographic area. This could include local events, news, or tips that appeal to local customers.

National SEO: Requires a broader content strategy that addresses the needs and interests of a national audience. Content should be comprehensive, authoritative, and relevant to the target market.

6. Importance of Reviews:

Local SEO: Places a high emphasis on online reviews and ratings, as they can significantly impact a business’s visibility in local search results.

National SEO: While reviews are still important for building credibility and trust, national SEO focuses more on overall brand authority and relevance in the eyes of search engines.

7. Local Citations and Backlinks:

Local SEO: Build local citations (mentions of your business name, address, and phone number) on local directories and websites.

National SEO: Acquire backlinks from local websites and authoritative national websites to improve your website’s authority and relevance

How to Optimize Your Website with Both Local and National SEO

In the ever-evolving world of digital marketing, optimizing your website for both local and national SEO can significantly boost your online visibility and reach. By combining the strengths of both strategies, you can attract local customers while also targeting a broader audience. Create separate campaigns for local and national SEO to target specific audiences and locations.

Tailor your marketing messages and strategies to appeal to each audience segment.

When Should We Prioritize Local SEO and National SEO

Prioritizing between local SEO and national SEO depends on your business goals, target audience, and the nature of your business. Here are some scenarios when you might prioritize one over the other:

Prioritize Local SEO When:

You Have a Physical Location: If you have a brick-and-mortar store or provide services to a specific geographic area, prioritizing local SEO can help attract local customers.

You Serve a Local Audience: If your products or services are tailored to a local audience and you want to increase foot traffic or local leads, focusing on local SEO makes sense.

You Want to Compete Locally: If you’re facing strong competition in your local area, optimizing for local SEO can help you stand out and attract more customers.

You Have Limited Resources: If you have a limited budget or resources, focusing on local SEO can be more cost-effective and yield quicker results compared to national SEO.

Prioritize National SEO When:

You Have a Broad Audience: If your products or services cater to a national or global audience, prioritizing national SEO can help you reach a larger market.

You Want to Build Brand Awareness: If building brand awareness and establishing authority in your industry is a priority, national SEO can help you reach a broader audience.

You’re in a Competitive National Market: If you’re competing in a competitive national market, focusing on national SEO can help you compete with larger companies and improve your visibility.

You Have the Resources: If you have the budget and resources to invest in a comprehensive SEO strategy, including content creation, link building, and technical SEO, national SEO can be a valuable long-term investment.

How Can RankHarvest Help?

In today’s digital landscape, establishing a robust online presence is crucial for businesses aiming to attract and retain customers. SEO plays a pivotal role in achieving visibility and ranking higher on SERPs. Whether targeting local markets or expanding nationally, businesses need effective strategies to enhance their online visibility. This is where RankHarvest steps in, offering comprehensive solutions tailored to both local and national SEO needs.


In the battle between local and national SEO, there is no one-size-fits-all answer. The key is to understand your business goals, target audience, and geographic reach to determine which strategy will best help you achieve success. Whether you focus on local or national SEO, investing in optimizing your online presence is crucial for long-term growth and visibility.

Choose our SEO service packages to Boost your online presence