People love when brands are vulnerable and authentic in moments like this and will even come to your defense.
People love when brands are vulnerable and authentic in moments like this and will even come to your defense.
People love when brands are vulnerable and authentic in moments like this and will even come to your defense.
A lot of people assume that Google Ads give advertisers a secret organic boost. Google denies this, and their algorithm doesn’t directly reward ad spend. So what does ad spend reward?
I want to talk about how AI content impacts SEO and what really matters when it comes to getting your pages ranked today. Whether your content is written by a human or a machine, one thing remains true: Quality and engagement are what count.
“Every agency that wants to survive will need an in-house videographer within the next two years. The best videographers only work on projects that interest them; good luck finding one willing to be tied down to you and your clients. One thing no videographer can resist, however, is cutting-edge equipment. Offer to build their dream studio, and they just might agree.”
“A misconception about SGE is that Google is going to pull information out of a vacuum. Google will generate SGE results from online sources it feels are experts and authorities in their industry. This makes it not much different than standard SEO. The best search engine marketing professionals will get their brands linked from within SGE, then again as sponsored results (Google Ads), and then again in organic results underneath.”
“Use AI to generate content specific to an individual visitor. As a visitor’s behavior is tracked, patterns emerge that AI can identify. Do you have a visitor from a Los Angeles IP address going back and forth between dog collars in three different colors after reading a blog post on Labradors? Have AI generate images of Labradors on Malibu Beach wearing the collars in each color. Doing this can lead to skyrocketing sales!”
“Sometimes, getting out of the way is the best thing a customer can do for the success of their project. We build trust early, so approvals aren’t required at every step. This way, if the customer goes MIA, we keep moving forward. If we do need to get in touch and they aren’t responding, it’s usually that they aren’t responding to email, which is often remedied by the lost art of picking up the phone.”
“We offered a couple of services on Fiverr in our early days to help keep the lights on. We did $53,000 in sales the first year. The second year, we were averaging $50,000 per month! Fiverr isn’t just $5 gigs; our average sales price is $600, and we sometimes get single orders for $10,000 or more. We’ve since totaled almost $2 million in sales, and Fiverr is its own business division.”
“Don’t get hung up thinking you need a videographer, expensive equipment or experience in front of a camera—just put a mobile phone on a cheap tripod and start rolling. In fact, too much of a professional look ruins the authenticity audiences are looking for with live content. Make mistakes; have bad lighting; too much background noise—it doesn’t matter, just start!”