PPC and SEO for Plumbing Companies: 101
If you have any online exposure at all, you have probably heard the terms PPC and SEO. But what are they and why are they important for your plumbing company? Before we jump into the benefits, let’s first explain what they are.
- PPC (pay-per-click) refers to paid advertising that makes your ads appear at the top of the sponsored section of the search results. So for instance, if someone were to type “plumber service near me,” into Google, PPC would make your ad appear at the top of the search results where it says sponsored.
- SEO (search engine optimization) refers to an organic form of digital marketing that gets your site to rank in the top positions of the organic results when people type in specific terms into Google and other search engines. These results fall below the sponsored section but carry more weight because people know they are not paying to be there.
How PPC and SEO Benefit Plumbing Businesses
With so many people searching online for plumbing services, it is important for plumbers to market themselves online. But, a cool website alone is no longer enough. PPC and SEO are both tools that make your website visible to your target market as they are searching for the specific plumbing services you offer. Below we discuss how PPC and SEO benefit plumbing companies.
Visibility: When someone searches for “plumber near me,” or “emergency plumber,” or other related searches, you want to be the plumber they find. PPC positions your ads at the top of the sponsored search results and SEO positions your website at the top of the organic search results, making it easier for potential customers to find you.
Credibility: Organic SEO builds credibility among search engines and potential customers. Consumers who find your website naturally at the top of the search engines will automatically trust that you offer premier services and will be more likely to contact you for help.
Targeted Traffic: PPC and SEO are designed to target your specific market, meaning people who live in your service area. PPC targets specific keywords in your local area, so anyone searching for your services will see your ad pop up in real time. SEO also targets a specific demographic and geographic area, it just takes longer to build.
Consistent Leads: Once your site ranks for certain terms in Google and other search engines like Bing, it is easy to maintain your rankings. This organic form of marketing is the best way to achieve a steady stream of targeted traffic, leading to consistent leads.
Local Dominance: Local SEO is the best way for plumbers to attract nearby customers who need their services. Smaller to mid-sized plumbing companies usually work within a specific geographic area. Marketing to people outside of your service area won’t help, because you won’t be able to get to their home. At Rank Harvest, we focus on local SEO for plumbers to maximize your ROI.
Higher ROI: Plumbers who want to increase their ROI and see the most return from their digital marketing efforts should use a strategy that involves both SEO and PPC.
Competitive Edge: The best way to obtain a competitive edge is by outranking your competitors. You want to be the first plumber someone finds when they are searching for local plumbing solutions. You also want to create trust and brand awareness to keep your company top of mind for local services.
Business Growth: An effective online marketing strategy that targets the right audience will generate more leads, more conversions, and ultimately, more revenue.
Key Components of SEO for Plumbers
No matter what size your plumbing company is, there are a few important steps you must take to start ranking for terms related to your plumbing services. Below we outline the pieces of SEO needed to create successful SEO results for your plumbing solutions. At Rank Harvest, we are highly experienced in each of these areas and implement them all into our strategies.
Strategic Keyword Analysis
Keyword analysis is the process that helps you identify what terms people are searching based on the work you do and the work that is most needed and searched in your area. This is an important step that you don’t want to guess on. It is important that as you build your SEO strategy, you are targeting the terms that are actually being searched by your specific audience. If you don’t want to do this process alone, we got you covered. Our team is highly experienced at keyword analysis and can help you identify and rank for the terms that will drive the most qualified traffic to your site.
Website Optimization
Optimizing your website improves user experience and search engine visibility. It is not enough to rank for certain terms. You also need to make sure your website is easy to navigate and has a good message that will drive people to contact you. Part of this is making sure your website operates fluidly from a cell phone and has fast page loading speed.
Content Creation
Creating content that is high value for your audience is one of the most cost-effective ways to build organic rankings and establish trust and credibility in your market.
It is easy to spot content that provides real information and helpful tips over content that is solely there to make a sales pitch. Google can see it and so can potential customers. There are plenty of ways to create high-value content, including regular blog posts, video tutorials and more.
Local SEO
Local SEO is the most important way for plumbers to attract nearby customers. Most people search “plumbers near me” because they are looking for plumbing solutions nearby. Getting your website seen by people in your local community is the best way to attract real customers. We update your Google Business Profile, local directories with updated address, phone numbers so clients in your area can reach you.
Link Building
If you have heard anything about SEO, you have probably heard of the term link building. This is the process of obtaining backlinks from reputable websites in related industries.
By obtaining quality backlinks, you are showing Google that you are an authority in your field and your rankings will automatically begin to climb.
At Rank Harvest, we offer premiere digital marketing services for plumbers that involve aggressive SEO campaigns. We implement the above elements in every SO strategy to make sure you get the best results. For a custom quote and site analysis, contact us today.
How PPC Benefits Plumbing Companies
PPC is one of the most effective ways to advertise your plumbing services. Why? Because it positions your ads right in front of people who are searching for the exact services you offer. Plus, you only pay when someone clicks on your ad, eliminating the extra cost of advertising to people who aren’t interested in learning more.
Targeted PPC Campaigns: The most successful PPC ads target the keywords that are most frequently searched in your market. This targeted approach advertises your plumbing solutions to people who need them.
Compelling Ad Copy: An effective PPC campaign will use persuasive ad copy that highlights your services, reflects your personal brand, advertises special offers, and outlines your unique selling points to attract potential customers.
Geographic Targeting: The best way to attract new business is through local targeting. You want to make sure the people who are seeing your ads are those you are able to serve.
Budget Management: Any new PPC campaign needs to have a set budget. It is important to create a realistic budget based on your market and your expectations. Advertising is not cheap, but it does pay off if done right.
Performance Tracking: One of the most important steps to any form of advertising is scheduling time to monitor and review your results.
Ad Extensions: The best PPC campaigns use ad extensions to stand out and rank in the top positions on Google. An ad extension is additional information that appears below your ad copy.
A/B Testing: A/B testing is a way to compare which types of ads are actually working with your target market. Changing it up allows you to see what works best in your market.
Remarketing Campaigns: Remarketing is a strategy that uses advertising to get in front of people who visited your site before but never made contact. This keeps your business top of mind as they continue their search for plumbing solutions in your area.
At Rank Harvest, we use comprehensive PPC strategies designed to drive immediate traffic to your site. If you want to learn more about our PPC services for plumbers, we would be happy to schedule a consultation. We will craft a custom proposal based on your market, services, and goals.
Why Choose Rank Harvest for Your Digital Marketing Needs?
At Rank Harvest, we value our partnerships and strive to provide the best digital marketing strategies for plumbing companies. Whether you are a single plumber or if you run a large plumbing company, we are here to help. We use leading-edge strategies to get your name out there, help you become a resource in your local community, and ultimately grow your business.
Expertise: Our team has years of experience providing tailored digital marketing strategies. Each member of our team brings a wealth of knowledge to the table.
Customized SEO Audits: We conduct regular audits to see how your SEO and PPC is performing. We use these audits to identify any areas that need to be improved.
Reporting: Our team is committed to results and provides regular reports so our clients can see how they are tracking.
Advanced Analytics: We use analytics to monitor how your website is ranking for keywords and how well your advertisements are performing.
Goal Tracking: We work with you to set measurable, realistic SEO goals that align with your business objectives.
Performance Metrics: We use data to track the progress of your SEO and advertising efforts.
Regular Updates: Our team values client satisfaction and provides regular performance updates so you can see how your dollars are being spent and how your marketing efforts are paying off.
Transparent Communication: We believe in full transparency. We always make time to answer client calls and address any concerns you may have.
Continuous Optimization: SEO is an ongoing process that takes continued monitoring and tweaking. We are always looking for ways to stay above market trends and improve rankings for our clients.
Customized Strategies: Every plumbing business is unique. We tailor our strategies to meet your specific needs and strive to attract new clients based on the work you like to do.
Proven Results: We have a long history of proven results across many industries. We invite you to read through some of our client reviews to get an idea of what we can do for you.
When you choose to work with us, we will take exceptional care of you and your business. We are dedicated to helping you succeed and will do everything we can to attract new customers based on your plumbing services.
Conclusion
If you are looking to grow your plumbing business, the best way to do it is through targeted digital marketing strategies. Building the right SEO strategy will mean developing one that you have the time and energy to implement and monitor. Here at Rank Harvest, we can do the heavy SEO lifting and partner with you to attract the right customers to your website. We have an in-depth understanding of how PPC and SEO work, particularly for the plumbing industry and can design a custom strategy just for you!
Ready for a consultation? Contact us today to learn more.
