The short answer is yes. But the long answer is your return on investment will depend on factors such as search volume (number of people searching for your products or services), competition (how many competitors you have, and how advanced is their SEO), age of your site (Google tends to favor older sites) and more. Generally speaking, the long term gains of SEO do produce an excellent return on your investment, but it could take months, or sometimes years to get there.
Can SEO be automated?
Not really. Especially when it comes to developing an overall SEO strategy. But there might be some individual SEO tasks that can be automated, such as having Ai write your product descriptions, but this isn’t exactly ‘automation’. At the time of writing this, Ai is not advanced to the point where it can take into consideration the hundreds (or thousands) of variables that go into a successful SEO strategy. SEO is equal parts art, science and intuition; automation can only be used in the science element.
How SEO works
The way SEO works is search engines will send organic search traffic to websites that best satisfy the needs of the visitor. From reputation, to how easily visitors can navigate your site… there are thousands of factors search engines take into consideration. But keep in mind, you don’t need the best SEO on the internet, you only need better SEO than your competition.
What SEO means
SEO means Search Engine Optimization. Optimization refers to improvements made to a site to align it with the needs of search visitors, and the reputation of your brand. Similar to above, there are thousands of factors that go into how search engines decide who ranks where.
When SEO started
In the early days of search engines, it was a pay-to-play model; websites had to pay to be included in search listings and even more to be at the top. But users quickly realized they wanted to see all options, not just a list of those who paid. Then Google came along and took the entire web into consideration, and ranked websites organically according to how relevant they were to the user’s search.
Where SEO is used
SEO is used when you want your website to appear in organic search results. However, getting into organic search is not the goal of every website; you might have a brand where only social media is required, or rely only on paid ads, or many other reasons why organic traffic is not your primary concern.
Which SEO metrics are important to track
SEO metrics allow you to measure the effectiveness of an SEO effort. If you don’t know how much organic traffic you are getting now, how will you know if you are making improvements? Especially if you are paying an SEO agency – you need baseline metrics to hold them accountable to. If they aren’t increasing traffic, why are you paying them?
Why SEO is important
Not doing SEO means you might be missing out on a lot of easy, high converting traffic to your website. As an SEO professional, I can’t tell you how many times it was extraordinarily easy to get a client to the top of search results. This is after them telling me they weren’t sure if SEO was going to work. We’ve literally created millionaires doing SEO.
Will SEO be replaced by AI
SEO will never be replaced by Ai, and here’s why. If your Ai comes up with a strategy that increases your rank, it will be instantly replicated by all other Ai bots. In a very short period of time, days or weeks, all websites will have the same SEO strategy. What will search engines do when all websites have the same level of SEO? They will revert back to variables Ai cannot control; humans. Search engines will ask, has this business proven itself to be an expert in their field, are they a trusted authority to be providing information? This is difficult for Ai to replicate.